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Five highest-ROI things
you can do this week.
Every tactic here is free or near-free. Work through them in order. Each one compounds on the last. If you do all five, you'll almost certainly see more booked appointments within 30 days.
- 1
Claim and fully fill out your Google Business Profile
Why
Local search drives 70%+ of new-patient calls. An incomplete profile costs you more than any website ever will.How
Add every service, 20+ real photos (exterior, interiors, team, treatments), hours, and a short description with your city and top treatments. Ask five happy patients for reviews this week. Reply to each within 24 hours. - 2
Fix your mobile page speed
Why
Over 70% of med spa traffic is mobile. If your site takes more than 3 seconds to load, roughly half your visitors leave before it renders.How
Run PageSpeed Insights (free). Compress every hero image to under 200KB with Squoosh or TinyPNG. Remove auto-playing videos and chat widgets that load on page open. - 3
Put one clear booking action above the fold
Why
Most med spa sites bury the 'Book Now' button under a carousel. Every extra click drops conversion by roughly 20%.How
One sticky button, one color, one verb: 'Book Consultation'. Make it visible on every page, every screen size. Link it straight to your booking system, not a contact form. - 4
Write one service page per treatment, not a catch-all 'Services' list
Why
Patients search 'botox near me', not 'aesthetic services'. One ranked page per treatment is how you win local SEO.How
For your top 5 treatments, write a page with: what it is, who it's for, what results to expect, price range (or starting price), 3-5 real before/afters, FAQ, and a booking CTA. ~800 words each is the sweet spot. - 5
Collect reviews systematically. Don't leave it to chance.
Why
Med spas with 50+ recent Google reviews convert roughly 3x better than those with under 10. Reviews are the #1 trust signal in aesthetics.How
Set up an automated text message after every appointment: 'Thanks for coming in! If you enjoyed your visit, would you mind leaving us a quick Google review? [link]'. Aim for 10 new reviews per month. Reply to every single one.
When you're ready for the build
If you work through this list and want a site engineered to convert that traffic into booked patients, we're here. Starts at $1,500 once you've got steady monthly revenue to invest.
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